BRIEF:
Propose, analyse and prototype conceptual solutions for the selected product and its systems. Create a system that addresses key sustainability problems, and improves the circularity of the product system.
OUTCOME:
med.o is a new product packaging and system redesign  proposal for the future of the pharmaceutical industry. This  was a group project focused on  sustainability and the circular economy. The new system proposal included  new forms of medicine packaging, standardised materials, carbon negative manufacturing cycle, app and within-the-hour delivery.  The cycle was split into three main  focus areas, manufacturing, distribution  and user. PEF was used as the packaging material, a 100% bio-based alternative to PET, which when incinerated would help run the lean  manufacturing and distribution centre.
Video produced and edited by Oscar Jones
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